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Building productsat the intersection
of creativity and technology

An events guide that adapts to you

Helps you find where to go, and host your own.

Programmed interior objects

Designed with code, made in small batches.

See the objects

A creative media outlet on technology

Technology and creativity: new issues every day.

The collective ZDES Digital

Advertising and content, products and platforms, objects. Together with the ZDES team, from Moscow to the whole world.

Showreel together with ZDES Digital and Post Tribe

Article · research

A.O.C. — A Prompt Framework for Generative Image Models

ZDES AI Concierge

Agent product for ZDES Events · 2026

ORIS

CG production: models, look-dev, renders and films · 2025–2026

About the case ORIS

ORIS: 8 models, 28 variants, 212 images and 14 films — CG before the watches go into production

Magnit Delivery

AI generalist and supervisor · 2025

Detsky Mir

AI supervisor and AI generalist · 2026

Storyboard Generator· AI Is Already HereReading the brief

1Brief→
2Shots→
3References→
4Storyboard→
5Stills→
6Animation

A 60–75 second manifesto film about a studio where live action meets AI. Moscow, winter, natural light, a touch of grain. One lead who doesn’t act, just exists in the city.

16:960–75 s7 scenes

Shot list19 shots · 60.5 s

1AThe city wakes upLive2.9 s

1BDown the escalatorLive3 s

2AEditing at a caféLive2.7 s

2DThe deadlineComposite2.9 s

3AThrough the business districtComposite3 s

3CHeads downAI3 s

PaletteConcreteWinter skyChromeSkinBlack screen

Storyboardblack ink + red accent

1BDown the escalator

2AEditing at a café

3BA real studio floor

7A On the rooftop16:9 · 720p

7AOn the rooftop

Article · concept

Storyboards as a Composition Lock in Generative Production

Mercedes-Benz EQS

3D design for a Buro 24/7 special project · 2021

Levi's Nuts

Film art direction · 2021

About the case Article · research

A Generative-AI Video Production Pipeline

Article · concept

Typed-Reference Composition: Every Reference Image Has One Job

AI Influencers· campaign · AnyaBuilding the character

1Character→
2Concepts→
3Frames→
4Formats→
5Video

Master portraitIdentity lock

Characteridentity

Anya

Age 28–34Dark wavy hairSport · wellnessWarm, openAudience 25–40

Appearance passport

Oval face, shoulder-length dark wavy hair, brown eyes, light tan, warm smile.

Morning run

Morning at the gym, treadmill, water in hand

With friends

House party, laughter, all handheld

The couch after a long day, soft light

Walk in the park

Sunny selfie, the brand’s product in frame

04Walk in the park

Cast5 characters · each with a feed

Anyaon screen

Lera

Vika

Adidas OZ World

Photogrammetry and CG production for a digital campaign in Russia and the CIS · 2022

Solarlab — Manifesto

VFX & CG · 2023

Miratorg

Generative production · 2025

Katy Perry — Viva Vision

Art director and CG supervisor · 2022–2023

About the case Fact

Katy Perry · Viva Vision: a show on the world’s largest single video screen, about 30,000 people at the premiere

MTS Premium

Art direction and CG/VFX for BBDO · 2021

Martin Garrix × G-Eazy — Love Runs Out

Music Video · Art Direction · 2021

Imanbek, Lil Xan “Go Crazy”

Music video · Post Tribe

Cheliki — CG characters

CG · 2023

OBJ+

Object design · lab of things · 2026

Ne Ivana Kupala — Art film

Art Film · 2021

Onurmind — Music video

Music Video · 2021

Bumper 3D — Photogrammetry

3D Scan · 2021

Little Big “Generation Cancellation”

Music video

MundoSneakers

CG production: 3D, lighting and animation · 2022–2023

Work is uploading Everything will be here soon. I update it as I put the pages together.

Katy PerryMartin GarrixG-EazyASAP MobNYFWSPFW

Let’s make something together

Send the task or idea as it is, even as a rough draft. We’ll think about what it could grow into.

Message on Telegram mail@alexnix.com

© 2026 Alex Nikulin · Creative Generalist