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Alex NikulinA – N.
Showreel
Together with ZDES Digital and Post Tribe
About the case

Adidas OZ World

Photogrammetry and CG production for a digital campaign in Russia and the CIS · 2022

About the case

Solarlab — Manifesto

VFX & CG · 2023

About the case

Miratorg

Generative production · 2025

MTS Premium

Art direction and CG/VFX for BBDO · 2021

About the case

Martin Garrix × G-Eazy — Love Runs Out

Music Video · Art Direction · 2021

Imanbek, Lil Xan “Go Crazy”

Music video · Post Tribe

Little Big “Generation Cancellation”

Music video

Katy PerryMartin GarrixG-EazyASAP MobNYFWSPFW
Concepts & research

How I build generative production

research2026

A.O.C. — A Prompt Framework for Generative Image Models

Three orthogonal axes of a shot (Anchor, Optics, Chemistry) that make an image prompt debuggable.

  • Every decision in a shot falls on one of 3 axes: what's in frame, how it's shot, how it's lit
  • Mood comes from the physics of light and film, not from words like moody and cinematic
  • In a multi-shot campaign, environment and light stay constant; only Optics changes
research2026

The Lock Layer

Identity and brand preservation as a separable prompt architecture. The generative prompt describes this shot; the Lock Layer wraps it with an immutable structured constraint, replayed verbatim across every generation in a batch.

  • Identity and brand preservation as a separable prompt architecture. The generative prompt describes this shot; the Lock Layer wraps it with an immutable structured constraint, replayed verbatim across every generation in a batch.
concept2026

Typed-Reference Composition: Every Reference Image Has One Job

A prompt architecture for multi-input image generation: every reference carries an explicit typed role, and the prompt names inline which reference contributes which dimension. Stops silent-reference hallucination at its source.

  • A prompt architecture for multi-input image generation: every reference carries an explicit typed role, and the prompt names inline which reference contributes which dimension. Stops silent-reference hallucination at its source.
research2026

A Generative-AI Video Production Pipeline

A reference architecture: 6 stages from brief to video, 3 consistency mechanisms, and a dependency graph.

  • Production video on generative models rests on a 6-stage pipeline, not on the model
  • Consistency comes from 3 mechanisms (inheritance, reference types, lock layers), not training
  • Scenes render in parallel; shots within a scene render strictly in sequence
research2026

Sequential Consistency via Prompt Architecture

Four prompt architectures that hold a character and a style across 30 shots without LoRA or fine-tuning.

  • Four patterns: reference inheritance, anti-repetition, neighbor awareness, reference condensation
  • A chain within a scene is reliable at 3–6 shots; beyond that, drift accumulates
  • More than 3 references per call degrade the output; condensation reduces them to one composite
concept2026

Storyboards as a Composition Lock in Generative Production

Hand-drawn-style storyboards aren't decoration in a generative-video pipeline — they're a cheap visual lock on composition. Cheap to produce, fast to reject, and they double as vision references for the final-render stage.

  • Hand-drawn-style storyboards aren't decoration in a generative-video pipeline — they're a cheap visual lock on composition. Cheap to produce, fast to reject, and they double as vision references for the final-render stage.

Let’s make something together

Send the task or idea as it is, even as a rough draft. We’ll think about what it could grow into.

© 2026 Alex Nikulin · Creative Generalist