Adidas OZ World
Photogrammetry and CG production for a digital campaign in Russia and the CIS
Adidas's last campaign in Russia before the brand left the market in 2022. A digital world for the OZ sneaker line: a neon grid instead of the ground, night cliffs and orbit instead of a studio. The pairs were scanned with photogrammetry, so in any scene they stay themselves, with the real texture of suede, mesh and foam.
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OZ World
The sneakers float above a digital landscape where the grid breathes like terrain. Glowing spheres, portals and purple waves set the rhythm, while the camera holds the pair close so that the materials and the shape of the sole read clearly.
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Photogrammetry
Each pair was built from a series of photographs into an accurate 3D model with real textures. The scan can be placed anywhere: on a night cliff, in a neon valley or in Earth's orbit, and the scene's light falls on it just as it would on a real shoe.
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How a scene came together
Process diagram: capturing the object, building the geometry, materials, environment and render.
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Films for social media
Vertical films were cut from the same scenes: the pair takes off from a rock and flies into the neon world. Horizontal 4K versions went to the website and digital placements.