Lepestki: a person doesn’t fit in one frame
Concept, identity, interface and prototype
A concept for a video dating platform. Lepestki means “petals” in Russian: a person is made of petals, and each petal is a short video about yourself. The result: an identity, the app’s language, the mechanic, a live demo and a product website.
- Concept
- Mark and identity
- Mechanics
- Interface
- Site and demo
You don’t fit in one frame.You’re made of many.
01
A person is made of petals
A photo gives you one frame and a video shows the person alive, but even one clip isn’t enough: a person doesn’t fit in one frame, they’re made of many. In Lepestki every short video about yourself is a petal, and together they add up to a personality.
Anya has seven petals: exhibitions, running, friends, a silly hat, work, the park — and one thorn, an honest video about what makes her hard to be with.
02
A mark, a unit and a language made of petals
Everything is built on the petal. The mark is six glass petals in a pinwheel. A single petal is the app’s unit. The loader goes petal, fan, mark. A crimson of its own next to warm paper and near-black, set in Onest. The app’s language is built on verbs around the petal: record, give, tear off, open.
Petals are recorded, given and counted — like Stars in Telegram. Five a day, one per person.
03
A petal instead of a like
A like says “you’ll do,” a petal says “I noticed something important in you.” The person sees exactly what caught your eye, and it’s easy to reply to. You get five petals a day and one per person, so the gesture carries weight.
- 01Feed
People scroll like Reels. No rejection: not your person, keep scrolling.
- 02Fan
Tap the video and the person opens into a fan of petals. A sideways swipe spins them around.
- 03Petal
A swipe up tears off your petal and gives it to the person. They see exactly what caught you.
- 04Gift
The last petal in every fan is a gift: not sure what caught you, give a gift card.
04
You can touch the mechanic
An interactive prototype with the whole mechanic: an endless feed, a fan of petals, tearing off and giving a petal, a gift at the end of the fan, and sound. It runs right here and on a phone.
- Scroll people up and down, like Reels
- Tap a video and the person opens into a fan of petals
- Swipe sideways to spin the petals
- Swipe up to tear off a petal and give it
- Five petals a day, one per person
- The last petal is a gift card
05
The product landing page
A tagline that speaks to you directly — “You don’t fit in one frame. You’re made of many” — the mechanic and an FAQ. The first screen is the live demo. There’s a mobile version.
06
What came out of it
A concept that rests on one image: a person is made of petals. It grew into an identity, the app’s language, a mechanic instead of the like, a live prototype and a product website.
- ConceptA person is made of video petals
- IdentityMark, petal unit, icons, color, type, language
- MechanicFeed, fan, a petal instead of a like, a gift
- DemoA live prototype: feed, fan, giving, gift
- WebsiteA product landing page with the live demo